WebFeb 24, 2024 · Strategic Marketing Management: The Framework. by. Alexander Chernev. 3.22 · Rating details · 9 ratings · 0 reviews. An abridged version of Strategic Marketing Management (3rd Edition), this book offers a framework for strategic marketing planning and outlines a structured approach to identifying, understanding, and solving … WebStrategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value-based framework for developing viable market offerings.
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